Why Social Media Is Crucial for Your Pet Business !
Why Social Media Is Crucial for Your Pet Business !
11 October, 2017
social media for pet business

We all know how social media is the go-to-place to make friends, find out the best fashion or even the best pet food or toys.  And all of us are engaged on either a few or most of the platforms, particularly Facebook, Instagram, Twitter, Linkedin and even Snap Chat.  Then, it should be a logical conclusion that every pet business or service is also utilizing social media to their advantage and here’s why.

Social media is a great way to establish brand recognition for your pet business

When it comes to driving more customers or clients to your pet business or service, brand recognition is important to stand out from the crowd. A strong social media presence gives a voice to your brand. The social channels (Twitter, Facebook, LinkedIn, Instagram etc.) give you an opportunity to establish your business as a prominent brand by keeping a meaningful relationship with consumers.

You can get direct valuable customer or client insights

In order to increase your sales or clients, you have to get to know your audience. The more you understand about your target audience, the more nurtured and trusted relationship you will have with them. And social media enables your pet business to get valuable insight about customer behavior and interests in real time.  These insights will help you understand the needs and demands of your audience which results in an increased fan base and then sales or conversions.

Find the right tone on social media for your pet business or service

Pictures and videos are a must, but striking the right tone is even more important. What is posted must be “relatable.”  Try to post on a regular basis, and at times your target audience is most likely to engage.  Everyone wants to feel connected to a brand. They want to “learn from,” rather than be “sold to” and pictures and videos can be effective in getting the message across.   And, what’s more fun or engaging than watching puppies or kittens!

Social media is affordable even if it can be time consuming

Whether you have a pet tracking system or a dog-walking business, all the platforms are free.  Sure, if you want more traffic on Facebook, than you might try some targeted ads.  But, at least, you will know right away whether that platform works for you.  Make time each day to engage in social media and the results will come.

Each social network is unique and some will work better than others for your targeted audience

If you are a small business and feel as if it is too hard to be on all the social platforms, try to assess which platform is the best to fulfill your needs.  Start with Facebook because well, that’s where most of us live. Post pictures, videos and fun informative stories or posts that will connect with your audience.  Find out when the best engagement occurs.  And, of course, there are many tools available that can help you automate your posts.

Find the influencer for your specific pet business niche

Influencers are the buzz word for all platforms today, well, because it works.  The prominent influencers know their audience and it is important to find them and forge a relationship. Getting on their radar will greatly amplify your marketing message and enhance your image with customers.  Look for bloggers who are relevant to your customers, a local celebrity, someone you like and trust.  Engage with those influencers by posting relevant content on the social networks they favor.  Watch them and learn!

A smart, fun and well- developed social media marketing strategy can potentially skyrocket your pet brand. From brand recognition to customer insights and building relationships, social media needs to be integrated into every pet business or services’ strategy.

If you need help strategizing on what social media platform is best for your pet business or brand, feel free to contact me at lisa@petpav.com for a  free consultation!

Related articles:

How To Find the Right Pet Influencer

Easy ways to market your pet business

 

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